Recently I visited an amazing web campaign with a Rich Interactive Application (RIA), a really cool trailer, some other great features to explore, like screensavers, desktop backgrounds and other stuff, and the most important, a game to really fight for the cause that will be released soon. A fully interactive web site that takes the visitor to a world of animation that gets his attention.

This campaign from Wilkinson explores the idea of a fight between fathers and sons to get the wife/mother attention. The son get all attention until the father saw the new Wilkinson Quattro Titanium that shaves so well that the man’s face feels like a baby skin. For now on, the baby has a player at his level. So, the baby will practice and fight for the moms attention. A really cool campaign, more than a simple trailer, that takes the visitor to a new experience. You must see this campaign, really great, genius.

I’m waiting to see the game. A battle between a well prepared baby wanting the moms attention back and a man…well shaved! If the game will be so great like the history and the RIA it will be an amazing campaign.

Greetings to Wilkinson and its partners for the great job.

Campaign is online at http://www.ffk-wilkinson.com/, check it out.

Game will be release on 04/01/08